ITV This Morning star and fashion expert Lisa Snowdon recently revealed the neck-firming serum she swears by – and it’s now reduced in the Black Friday sales. The 53-year-old presenter shared impressive before and after results after testing Boost Lab’s Edelweiss Neck Firming Serum for two weeks, calling the treatment ‘super impressive’ and praising how quickly it absorbs into the skin. 

Now, buyers can grab the Edelweiss Neck Firming Serum for £16.07, down from £22.97, on the Boost Lab website, saving themselves 30% on the purchase. The serum is designed to smooth and lift crepe-like or sagging skin around the neck and décolletage.

The formula helps support the skin’s natural collagen, targets visible signs of ageing and works to improve elasticity and firmness over time, according to the brand. It centres on edelweiss extract, which is known for its protective and conditioning properties, alongside tef seed extract to help boost skin resilience. 

It also includes a vegan collagen alternative to support a firmer, more toned appearance. According to Boost Lab, the product should be applied after cleansing when skin is dry.

Then users should apply one to two drops of the serum to their fingertips and smooth it evenly across the neck and décolletage. Allow it to absorb, then follow with any other serums, moisturisers or SPFs that are usually used.

Alternatives are the Bloom and Blossom Daily Lift Neck & Chest Firming Serum 50ml for £21.33, down from £32, on Boots. This serum, which has been rated a high 4.5 out of five stars by shoppers, is said to target crepey skin and fine lines, as well as hydrate the skin at the same time. 

For a tool to firm the skin, LookFantastic has a trending STYLPRO Fabulous Firmer Neck & Face Smoother for £20.99, down from £29.99. This gadget uses a combination of heat, massage and coloured light technology to target wrinkles, age spots, acne and uneven skin. 

The Boost Lab serum has been rated a high 4.4 out of five stars, from almost 5,000 customer reviews. One person wrote: “Can’t believe in less than a week the difference I can see in my awful saggy neck! So far, this has really boosted my confidence as it’s something I am really unhappy about.”

Another commented: “I was sceptical but desperate when I saw an ad for this online. I’d lost a lot of weight from my face quite quickly, but this has made a difference already, and I’ve not even finished the bottle yet. Feels nice, is really quickly absorbed, and doesn’t feel sticky. I’m a fan!” A third happy buyer said: “I’m on my third bottle! It’s lovely and easy to apply, not sticky and dries fast!”

Some did deduct a star, for example, this person said: “It feels nice to use but not had it long enough to see any results.” A second wrote: “It has slightly improved neck wrinkles.”