That reputation has now been reinforced with a new collaboration between Zara and fine jewellery house Calleija. The Australian label has unveiled a dedicated Zara Tindall Collection, accompanied by a sleek new photoshoot shared on Instagram – with the royal taking style notes from the late Diana, Princess of Wales.

The timing of the launch felt particularly striking, landing as Zara, 44, is currently in Australia carrying out her duties as a Magic Millions ambassador, seamlessly aligning her growing fashion influence with her high-profile presence on the international stage.

In the post, Calleija wrote: “Zara Tindall Collection by Calleija. Where timeless design meets modern sophistication.”

In the accompanying video, the King’s niece is seen wearing a crisp white shirt, allowing the gold jewellery to take centre stage. The styling is deliberately minimal, creating a strong visual focus on the craftsmanship of the pieces she is modelling.

Her makeup featured a soft and natural glow, enhancing the relaxed elegance that has become a hallmark of her public image.

What makes the shoot especially striking is how closely it echoes the fashion language of the late Princess Diana.

Those outfits became part of her enduring visual legacy, blending confidence with approachability.

One of the most enduring examples of Princess Diana’s understated style came during her humanitarian visit to Bosnia in August 1997. 

On the trip, she wore straight-leg jeans paired with a crisp white shirt as she met victims of landmines, using her presence to draw attention to the ongoing crisis. 

The look was simple, practical and quietly powerful, underscoring her ability to let clothing support the message rather than overshadow it. 

It is a reminder of how Diana’s approach to dressing continues to shape the way royal women present themselves today.