Published On: Sat, Nov 29th, 2025

UK town dubbed ‘loveliest’ is the ‘prettiest’ place for Christmas shopping | UK | Travel


Nestled between Wales to the west and Birmingham roughly an hour’s drive to the east, this town was famously described as “the loveliest town in England” by poet John Betjeman. With more than 500 listed buildings and a greater concentration of Michelin-starred restaurants than anywhere else in Britain, it’s easy to understand why Ludlow, positioned along the River Teme, remains such a beloved destination.

Surrounded by stunning countryside, it’s perhaps unsurprising that Ludlow was named as one of the UK’s prettiest towns for Christmas shopping back in 2023. The medieval market town of Ludlow in Shropshire ranks among England’s most charming destinations, offering visitors a wealth of activities. A market has operated outside Ludlow Castle since at least 1086, featuring numerous stalls that provide an excellent starting point for festive shopping.

What’s it like to live in Ludlow?

Perched on a cliff overlooking the River Teme, Ludlow Castle is a hub of activity throughout the year, hosting numerous festivals including the Medieval Christmas Fayre. Here, visitors can purchase local and historical crafts, gifts, food and drink.

The town’s thriving food culture and abundance of independent shops, restaurants, and pubs make it a unique place to live and visit. The castle has also hosted concerts featuring renowned artists such as Anne Marie, Kaiser Chiefs, Bastille, Rag ‘n’ Bone Man, Nile Rodgers, and Chic.

The impressive ruins of the castle, which date back to around 1086, occupy the oldest part of Ludlow. With additions made over the following two centuries, it stands as one of the most intriguing castles in the Marches, majestically perched above the river Teme.

Showcasing architecture from the Norman, Medieval and Tudor periods, Ludlow Castle opens its doors to the public from 10am to 4pm, seven days a week, excluding Christmas Day and weekdays in December and January.

With an average house price of £255,091 over the past year, Ludlow has seen a surge in popularity. It offers the perfect blend of a vibrant community with excellent schools and amenities, situated within an Area of Natural Beauty that is ideal for cyclists, walkers and nature lovers.

Is Ludlow a safe place to live?

The crime rate in Ludlow for 2022 was recorded at 74 crimes per 1,000 people, which is roughly on par with the national average. The crime rate aligns with similar areas and is lower than the average for the West Mercia police force area.

Thanks to the nearby M5 and M42 motorways, the rest of the UK is easily accessible, while a bustling local bus network connects the surrounding villages and towns.



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