The beauty world keeps pushing boundaries, and the newest trend may well astound even the most dedicated skincare enthusiasts. Previously priced at £16.90, the medicube Salmon DNA PDRN Pink Peptide Serum has dropped to £14.69 – and remarkably, it genuinely features salmon DNA.

The serum is also available at £16.95 from Sephora, £19 at Marks and Spencer, £24 at Boots, and £24.99 at Superdrug. This Korean formula tackles lacklustre complexions, working to enhance skin firmness and ward off blemishes.

Its star ingredient, salmon DNA PDRN, aims to encourage cellular regeneration and restoration for a brighter, more even-toned appearance. The formula also incorporates five peptide varieties, niacinamide, adenosine, and ocimum sanctum leaf extract.

As an alternative, consider the Glow Recipe Watermelon Glow Niacinamide Dew Drops, priced at £32 from Cult Beauty. This tinted formula harnesses niacinamide to balance skin tone, reports MyLondon.

For those watching their budget, there’s the Beauty of Joseon Glow Serum Propolis + Niacinamide at £14 from LookFantastic. This Korean product is said to provide a calming effect upon application, whilst shielding against environmental stressors and imparting a glowing finish.

Returning to Amazon, the salmon-based serum boasts 4.5 stars across 7,681 customer reviews. One shopper commented: “I’ve been using it for a couple of weeks now and my skin feels so fresher and smoother. It must have helped as well as my cutting sugar and snacking at the same time, while taking collagen powder every morning too, but my face does look so much better now and this skincare is truly good.”

Another enthused: “Best skincare ever! I will rave about this until I’m blue in the face! I’m 40 this year, I’ve been using this alongside other medicube PDRN products, and the difference in my skin is massively measurable! I don’t get Botox, and I was considering getting this to help my skin! However since starting this regime by this brand I don’t even need to consider Botox now!

“I had always brought luxury skincare i.e Estée Lauder which is not cheap, and I kept buying it for years and years thinking ‘it’s ok it’s working’ deep down, even though my skin still looked drab! I will never buy anything other than Korean skincare ever again! The skincare brands we get in the UK are nothing compared to Korean brands!”

“It’s literally amazing,” a third declared, “fantastic for the skin. I highly recommend it; it’s a trend and definitely worth trying.”

Naturally, the serum doesn’t suit everyone. Whilst a few customers reported breakouts, one individual remarked: “Does absolutely NOTHING. Waste of money, don’t even bother.”

However, another delighted customer raved: “Botox without injection. It’s like literal Botox, I love it.”