Discovering a cleanser that thoroughly removes makeup and everyday dirt without leaving skin feeling tight, parched or irritated can prove challenging. But one dermatologist-developed formula has garnered acclaim from mature skincare fans, with customers over 54 hailing it as the ‘best cleanser I’ve ever used’.

Developed by skincare specialist Dr Sam Bunting, the Dr Sam’s Flawless Cleanser has achieved cult status amongst beauty enthusiasts thanks to its straightforward yet effective cleansing approach. And the best part? It won’t cost the earth, either, retailing at £20 for a 200ml bottle.

Cleansing is a non-negotiable step in any skincare routine, yet according to the cosmetic dermatologist, it’s frequently the one people get wrong. In recent years, double cleansing has become the preferred method, but Dr Sam says this can sometimes lead to overcomplicating what ought to be a straightforward step, reports the Mirror.

The specialist said: “Cleansing should be functional, not flashy. It removes what shouldn’t be on the skin but it won’t solve acne, rosacea or pigmentation, and that’s fine. When you get cleansing right, you set yourself up for everything else to work more effectively.

“Flawless Cleanser is my answer to the confusion and excess of double cleansing: one cleanser, one step, done properly, twice a day, every day. It’s the smarter, simpler way to beautiful skin.”

Flawless Cleanser was formulated to be a gentle yet effective wash-off product. It seeks to eliminate sunscreen, makeup and pollution without depleting the skin or blocking pores.

The non-foaming jelly consistency dissolves impurities in ‘around 60 seconds’, whilst calming ingredients such as aloe vera and allantoin help soothe and reinforce the skin barrier. It’s also fragrance-free and non-comedogenic, making it a suitable option for those with more sensitive skin.

There are alternative cleanser choices available. Some people may favour an oil consistency, like the Anua Heartleaf Pore Control Cleansing Oil 200ml, which is £16 at LookFantastic.

For those on a budget, The Inkey List produces some excellent, affordable products, including this Milk Cleanser for £13. Anyone who finds jelly or oil consistencies aren’t for them may want to try this alternative, instead.

The Dr Sam’s product has sold more than 350,000 units and has accumulated over 4,500 five-star reviews from shoppers who say it has transformed their skin. One customer wrote: “Absolutely in love with this cleanser. I have repurchased about eight times now – nothing else comes close. It’s silky smooth, cleans very effectively but not at all stripping. It totally transformed my skin and has helped redness, tone and texture.”

Possibly the most enthusiastic review came from a purchaser who described it as achieving “holy grail status from first use”. They remarked: “I can’t wait to use it every night and it just feels amazing and luxurious even though it’s fragrance free. Holy grail status from first use.”

Naturally, no product suits everyone perfectly. One buyer observed: “Good cleanser, removes make-up without irritating the skin. The texture is too jelly-like for my liking though.”

On the Dr Sam’s website, shoppers can share their age alongside their review, and it appears it’s a huge hit with more mature skincare lovers, too. One shopper over 54 wrote: “Best cleanser I’ve ever used. With sensitive skin it’s so hard to find a solution. This is it though. Have been using it for a long while now and my skin along with Dr Sam’s other products my skin has transformed.”

Another customer over 50 added: “Have used this since it was first released. Cleans gently and effectively even stubborn mascara. I do not use micellar water unless my eyes are super sensitive; the cleanser does it all.”

“Really love this cleanser,” wrote a third mature fan. “It’s super gentle but still removes makeup and sunscreen easily without leaving my skin feeling tight or dry. My skin just feels clean, calm and comfortable afterwards. I also like that it’s so simple to use — it feels like a really well thought-out formula for sensitive skin. A little goes a long way and it works perfectly morning and night. Definitely one I’m going to repurchase.”

Alongside enthusiastic feedback from customers, the cleanser continues to receive acclaim within the beauty sector. It secured the title of Best Cleanser at the Woman and Home Beauty Awards in 2023 and claimed Best Jelly Cleanser in 2025.

Priced at £20, it occupies an accessible mid-range position when compared with numerous premium skincare cleansers available. Customers can discover Dr Sam’s Flawless Cleanser here.