This year high energy Snow Show London is back in Olympia and bigger than ever, with four live theatres full of expert talks and demos. Whether you’re starting a pre-season fitness regime, fine-tuning your carving technique, or planning the ultimate trip to a must-visit resort, world-class speakers will help you build strength, prevent injuries, and become the skier or snowboarder you’ve always wanted to be.

Olympians, athletes, elite coaches and pioneering brands will be on hand with snow stars Chemmy Alcott, Dave Ryding and Laurie Taylor among them. For fitness, technique and training there’s the mighty Warren Smith along with Ollie Martin Ski Fitness, Louise Pode, Lee Jackson, Sarah Tyler Physio Snowsport England and Maison Sport. Gear and innovation are covered with Solutions4feet, Profeet, Nordica, CARV, Checkmyxray, revolutionary Imbrace and Al Morgan, and for inspiration and adventure discover more with The Ski Podcast, The White Out, Backdrop Journal, Japan, gorgeous Georgia and Protect Our Winters.

From pre-season conditioning and injury-proof workouts to boot fitting, freestyle tips and good value, family friendly trip planning, every session is designed to help you ski stronger and travel smarter. 

Other special features and installations include a family area, the Red Bull action zone, luxury and wellness sections with speakers and live yoga classes, kit and instruction places, photo competitions and entertainment from Alpine Stroll, themed Après Ski (with Après Ski Bands), and Ski Bar Comedy. Tour operators include Crystal, Inghams and Ski Club Freshtracks along with destinations such as Norway, Andorra, Colorado, St Anton, Gurgl and groups Vail Resorts and Ikon Pass. After a break leading retailer Ellis Brigham is making a welcome return as well as others including Ski Exchange.

In keeping with Olympia’s revitalised new era there’s a new ownership in charge. Last year The Mountain Trade Network acquired the Snow Show brand and is the dynamic entrepreneur behind the new re-launch of the event that puts the UK firmly on the snow travel trade map. Its founder James Gambrill said: “We’re really excited to be bringing the Snow Show back to its home at Olympia. Many skiers and snowboarders have great memories of the show over the years and we hear so much enthusiasm for the venue. But we are also bringing new elements to the event, creating a fun, action-packed weekend, with lots to do and see, as well as plenty of opportunities to book holidays and buy equipment. Tickets will all be sold at a great value price point, for either one day or two, with a special price for families.” Adult day tickets cost £10, weekend tickets £15 and Family Day tickets £25 (2 adults + up to 4 kids aged under 18). To sign up and keep in the know visit: londonsnowshow.com