Love your Fire TV Stick but fancy an upgrade? Now might be a great time to switch things up and try something better. Amazon has just announced the launch of some early Black Friday deals, and one of the biggest bargains knocks a whopping 50 per cent off the impressive Fire TV Stick 4K. This device usually costs a hefty £59.99, but that cost has fallen to just £29.99.

It’s one of the best deals we’ve ever seen on this streaming device, and the cost cut means it’s now cheaper than the standard £39.99 HD option. 

YOU CAN SEE THE FIRE TV STICK 4K DEAL HERE

So, what do you get for your money? The Fire TV Stick 4K does exactly what it says on the tin, with this device beaming content to the big screen in pixel-packed 4K quality. For those not in the know, 4K offers four times the resolution of standard HD, which means content looks sharper and full of detail. Switching to a 4K streaming stick makes more sense if you have a bigger TV in your living room, and you’ll definitely notice the difference over standard HD.

Other extras packed inside the Fire TV Stick 4K include a fast processor, support for Dolby Atmos audio, and it’s compatible with Wi-Fi 6 technology for faster streaming speeds. That means there’s much less chance of buffering.

Right now, the Fire TV Stick 4K is the only streaming device that Amazon has on sale, with its standard model and more impressive 4K Max appearing on the site at full price.

That will almost certainly change in the coming days once Amazon confirms all the deals in its big Black Friday 2025 sale event.

Although Amazon only has limited deals, it is worth checking out Argos. The online retailer has a swathe of offers, including money off all of the Fire TV range, with prices starting from just £23.99. Argos is also selling the rival Roku Stick for just £19.99.

SEE ALL THE ARGOS OFFERS BELOW

Argos Fire TV Stick Select
NOW £23.99 – SAVE £26
SEE THE DEAL

Argos Fire TV 4K
NOW £29.99 – SAVE £30
SEE THE DEAL

Argos Fire TV 4K MAX
NOW £39.99 – SAVE £30
SEE THE DEAL

Roku Stick
NOW £19.99 – SAVE £10
SEE THE DEAL