Aldi has revealed the perfect time to do your Christmas shopping if you want to avoid queues and have a peaceful time purchasing everything on your list.

Timing it right ensures plenty of stock on the shelves and prevents items from going off before people have a chance to eat or drink them.Given that one in three Brits feel financially worse off than last year, and over 40% plan to dip into savings or use credit cards to fund the festivities, getting the timing right for the big food shop could be crucial.

People may take a gamble on the date they choose to shop, juggling convenient times with the date that will offer the freshest quality products. But after reviewing shopper patterns, Aldi has worked out the best time for Brits to get their shopping done.

According to the UK’s fourth largest supermarket, the exact dates and time to beat the Christmas rush is between 8-10am and 8-10pm, on Sunday, December 21 and Wednesday, December 24.

According to data from VoucherCodes.co.uk, however, the best day for your big festive food shop this year is Tuesday, December 16. Although it’s a little over a week before Christmas, supermarket shelves should still be well-stocked and aisles less chaotic than in the days leading up to December 25.

Rachel Geary, Communications Director at Aldi, said: “The final countdown to Christmas can feel overwhelming, but a little planning goes a long way. Visiting stores in quieter moments means a faster, smoother shop, so customers can focus on what really matters – enjoying the festivities with family and friends. That’s why, alongside our award-winning quality and unbeatable prices, we’re committed to making the Christmas shop as easy and affordable as possible.”

Cleaning their way to the top of the Good Housekeeping Institute Christmas Taste Test of 2025 by winning 20 awards for its extensive Christmas food range. Proving their pre-made foods are delicious.

For those who prefer online shopping, the best slot is believed to be Wednesday, December 17, according to VoucherCodes.co.uk. The specialists claimed: “Retailers will still have full stock availability and reliable delivery timelines. After this point, supermarket delivery capacity begins to tighten, last-order cut-offs quickly follow, and substitutes will be rife.”