It’s no secret that Apple is set to launch a swathe of new devices this week, as the company’s CEO Tim Cook has confirmed it. In a post on X, the famous tech exec said: “A big week ahead. It all starts Monday morning!”, along with a looping video of a hand forming the Apple logo on what looks like the lid of a MacBook laptop computer.

The rumours, spearheaded by Bloomberg Apple reporter Mark Gurman, point towards a bumper week of product launches from the world’s most famous technology company.

By Friday, there could be new iPhone, iPad and Mac products available to buy, plus other hi-tech accessories for ardent Apple fans.

In his newsletter, Gurman says Apple will unveil “at least five products” across Monday March 2, Tuesday March 3 and Wednesday March 4, probably via press releases, with the previously advertised global media events in New York, London and Shanghai happening on Thursday March 4, where press and influencers are expected to go hands on with all the new gear.

It’s thought Apple could unveil the iPhone 17e, which would replace the iPhone 16e as the cheapest iPhone in Apple’s line up. Since the £429 iPhone SE was retired, the £599 16e has been the entry point for iPhone buyers, £200 less than the iPhone 17.

Leaks suggest the 17e will get an updated chipset to the A19 to match the iPhone 17, as well as MagSafe compatibility, something the 16e sorely lacked.

Gurman also says a “new low-cost MacBook” is on the cards, which would put it less than the £999 MacBook Air. The laptop is said to be coming in bright colours such as yellow, and will run on an A-series chip usually found in iPhones, instead of the M-series chips Apple uses for its MacBook Air and Pro.

This product could simply be called ‘MacBook’ and would resurrect that product name after Apple discontinued its super slim 12-inch MacBook range in 2019, having only launched in 2015. I feel this particular product, if priced right, could prove incredibly popular. It’s probably the MacBook I would buy, given the last one I bought – which is very much on its last legs – was the 2016 12-inch MacBook.

Rumours also point to a new iPad Air simply upgraded to have the M4 chipset, which would make it a formidably powerful iPad if the price is kept at £599, plus an update to the entry-level iPad to have the A18 chip, up from the A16. Despite the bells and whistles of pricier iPads, the cheapest iPad really is the best iPad for most people.

Outside bets for a launch this week are, according to Gurman, new Mac Studio desktops and a new Apple Studio Display. These are a high end desktop computer and premium monitor respectively so are not for the general tech buyer, but Apple has a certain creative market captive with these products.

Whichever device you’re hoping to see from Apple this week, keep a keen eye on Express.co.uk’s tech section as we will be bringing you all the news as it happens throughout.