If you are looking to invest in a new smartphone at the beginning of the year but have been waiting for a decent offer to appear, this could well be the one for you if you prefer Android to iPhone.

The Google Pixel 10, the latest flagship phone from Google, is on sale at Amazon in a limited time deal. You can get the 256GB model for just £692.20, a 23 percent discount on its £899 RRP.

This makes it cheaper than the 128GB version, which is on sale for £699. You can spend a few pounds less and double the storage, giving you much more room over the next few years to store all your messages, photos, videos and apps.

Amazon price comparison site Camelcamelcamel shows this is the cheapest price this 256GB Pixel 10 has sold for, ensuring this is the best price yet for the device.

A great deal doesn’t always last long though, and that’s the case here. Amazon is listing the offer as a “limited time deal”, and rather than put a countdown timer on it as it sometimes does, the retailer is showing a percentage bar, which at the time of writing says is “55 percent claimed”.

That means there is an allocation of stock of this black 256GB PIxel 10 (other colours are available but pricier), and once the allocation is sold, the price will go up again.

So, if this looks like the phone and price for you, you need to act quick if you want to take advantage.

View the Google Pixel 10 deal on Amazon

The Pixel 10 was released in August 2025, and is the base model flagship phone in Google’s latest range. The Pixel 10 Pro, 10 Pro XL and 10 Pro Fold are also available, but for the first time, Google gave the base Pixel triple cameras, so you aren’t sacrificing a lens by not going Pro.

You get a 48MP main lens along with a 10.8MP 5x optical telephoto for punching in close to the subject or at concerts, plus a 13MP ultrawide. As with most Pixels, the point-and-shoto quality of the main lens is one of the best reasons to get the phone, as it;s hard to take a bad shot. If you like Google’s photo processing, it’s a winner.

The Pixel 10 also has the same Tensor G5 chipset as its pricier Pro siblings, with a 6.3-inch OLED screen, premium build and design, and seven years of software updates to take you to 2032. I also personally love Google’s style of Android, which is uncluttered but highly customisable.

Throw in full dust and water resistance, 30W wired charging, 15W Qi2 wireless charging with magnetic Pixelsnap tech built in (basically MagSafe for Android) and you’ve got one of the best Pixels ever made, at a lower price for a limited time.