The Kindle Colorsoft is back down to its lowest ever Black Friday price
I’ll level with you. Amazon is a very frustrating retailer when it comes to pricing. It seems to have embraced a dynamic pricing tactic, especially with its own hardware such as Echo, Fire TV Sticks and Kindles. That’s why I have been keeping an eye on prices over the last few months through Black Friday.
Right now, Amazon has discounted its latest colour screen Kindle, the Kindle Colorsoft, down to £164, which is the same price as Black Friday and the lowest ever price the e-reader has been.
That’s a 31 percent saving on the e-reader’s £239.99 RRP and makes it a much more affordable investment. It’s only marginally more expensive at this price than the black and white equivalent Kindle, the Kindle Paperwhite – which itself is currently on sale for £134.99.
The Colorsoft is essentially the Paperwhite but with a new colour display. This means you;ll be able to view book covers in your library or in the Kindle Store in colour, as well as enjoy the multicoloured hues of illustrations, comic books, and graphic novels.
I’ve tested the Colorsoft, and much like its colour screen E Ink rivals, it has its downsides. Colour E Ink screens work by layering a colour layer over a black and white layer in the display, which results in a more grainy look on close inspection. If you want the best contrast for black and white text, you won’t find it on the Colorsoft.
But that is a slight nitpick. The payoff of colour where it’s meant to be in e-books is a great visual upgrade, and could help immerse you more in the reading experience on a Kindle.
It means you can now highlight text in books in colour, though the Colorsoft is not compatible with a stylus. You still need to opt for the pricier Kindle Scribe if you want to scribble notes in books or create your own digital notebooks.
The Colorsoft is waterproof so you don’t need to worry when reading in the bath, and the frontlight is adjustable for a warmer hue to take the strain off your eyes when reading in low light.
Amazon also says a single charge should last up to eight weeks, so you can take this Kindle on holiday and not have to bring a charger (though the USB-C port for topping up is now the same as the majority of modern iPhones and Android phones, which is convenient for that one charger life).
Amazon has not said how long this offer will last, but it’s listed as a “limited time deal”.









