“The open shirts, relaxed blazers and softer silhouettes feel like he’s leaning into a more effortless, approachable version of himself. It’s still polished, but without that stiffness we used to associate with royal dressing,” continued the expert. 

The Prince’s wardrobe in Brazil has drastically changed. The 43-year-old was photographed in lightweight blazers, rolled sleeves and open collars. 

It was a clear departure from the traditional royal uniform. 

“I think it’s a conscious shift,” Ciara adds. “After everything the royal brand’s been through, he’s clearly trying to show a more human, modern side of leadership. The loosened-up wardrobe helps break down those invisible walls that used to separate the royals from everyone else.”

She added, “Much like Kate, whose fashion choices often carry symbolic meaning, William’s outfits now seem to reflect his intent and mood. 

“Kate’s always been very intentional with her fashion, and I think we’re now seeing William do the same in his own way,” says Ciara. 

Before adding “He’s not just dressing for the occasion anymore. William is dressing with meaning. Each look feels like it’s reflecting his mood, his environment and the message he wants to give off.”

His more casual ensembles, particularly in Brazil’s warm, vibrant setting, struck the perfect balance between diplomacy and approachability.

For Ciara, this evolution speaks to a deeper transformation in the Prince’s public image. “Compared to his earlier years, when everything was quite formal and buttoned up, this version of William feels far more confident and authentic. Before, his clothes wore him. Now, he’s wearing them,” she said.

That confidence, Ciara she exaplains ties into his growing role as a modern monarch, who is set to become the future King. 

“This softer, more open image aligns with the idea of a future King who connects rather than commands. He’s showing that strength doesn’t have to mean formality.”