Santorini ranks among  Europe’s most sought-after destinations, yet the  Greek island becomes overwhelmingly busy during peak season. The volcanic island also stands out as one of the continent’s priciest holiday spots, with visitors facing steep costs for accommodation and dining.

However, if you’re seeking a comparable atmosphere at a fraction of the cost, there’s a stunning Italian destination that could be perfect. Steven Purdham from Cycling for Softies suggests swapping a Santorini getaway for a trip to magnificent Puglia.

He explained: “At the heel of Italy’s boot, Puglia remains lesser-visited compared to other Italian coastal settings, like the Amalfi coastline, but it is no less spectacular.”

“Offering stretching views of the Mediterranean Sea, its Ionian Coast offers a natural paradise dotted with verdant pine woods and vegetation.”

Located in Italy’s sun-drenched southern region, Puglia houses one of the nation’s most extensive natural parks, yet remains far less recognised than Sardinia, Sicily or the Amalfi Coast.

Steven continued: “Not to mention that its archaeological ruins, baroque churches, and traditional Italian villages make for the perfect blend of history, much like you’d find in Santorini. Its vineyards are some of the best in the country, and the cuisine served up in eateries across the region is delicious and unique.”

Discover charming Alberobello to witness traditional stone dwellings in one of Italy’s most picturesque white towns. Bari, a bustling port city, boasts some of the region’s finest seafood.

For beach lovers, the seaside town of Polignano A Mare offers a sheltered cove surrounded by limestone cliffs.

Families will be thrilled by the flamingos at Sentiero Airone nature reserve or the captivating caves at Castellana Grotte.

And if Greece is still calling your name, travel expert Simon Calder has previously recommended the stunning island of Thassos as his top pick for the most affordable Greek island.